Modern marketing to grow your real estate business

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Real estate agent marketing to grow your business

There are more than 100 thousand real estate brokerage firms and more than 1.5 million real estate agents competing to represent buyers and sellers in the US. There’s so much competition in the real estate industry that 8 out of 10 real estate agents fail.

Real estate businesses and agents that want to not only survive but thrive need to be able to effectively compete. That’s where real estate agent marketing comes in.

Real estate marketing highlights what makes you unique and helps you stand out from the crowd. It gets you in front of the right people — buyers and sellers looking specifically for what you have to offer — in the right place at the right time.

5 reasons to use a real estate agent marketing platform

1. Everything you need in one place: From content marketing and online advertising to reputation management, real estate marketing has a lot of moving parts. An all-in-one marketing platform, like Web arc usa
®, helps to keep it simple. There’s no need to use 10 different types of software to manage and grow your real estate business. Everything you need is in one place.

2. Streamline your marketing: You should market your real estate business everywhere your prospective clients are spending their time online. No aspect of your marketing should operate in a silo. Your strategies will be more effective across every channel if they work together. A real estate marketing platform will help you streamline and maximize your marketing efforts.

3. Save time: Small business owners are some of the busiest people around, and real estate is one of the most cut-throat industries. That doesn’t leave a lot of time to focus on marketing. With a single marketing platform, you get a single view of all your real estate agent marketing channels, saving you time and energy.

4. Save money: If you’re using multiple software programs to market your real estate business, you’re probably also paying multiple marketing bills. That can get expensive, fast. Not only does having a singular marketing platform help you save time, but it also helps you save money, allowing you to do more with less.

5. Monitor and maximize your performance: There’s no such thing as a one-size-fits-all real estate marketing solution. What works for one real estate agent won’t necessarily work for you. When you manage your marketing from one place, you can also monitor your performance from one place. This allows you to maximize your marketing by doing more of what’s working and less of what’s not.

SEO and content marketing

Most of the time, the search for a local real estate agent starts on a search engine, like Google or Bing. Through realtor SEO (search engine optimization) and content marketing, you can make sure your real estate website ranks at the top of page one. This means more low-cost, high-quality leads actively looking for what you have to offer.

Email and text message marketing

Getting new leads is only half the battle of real estate marketing. You need a way to nurture those leads into customers, and to nurture your customers into lifelong fans. That’s where email and text message marketing come in. With Nurture campaigns, you can stay top of mind and be the first real estate business your clients think of when they’re ready to buy or sell.

Social media marketing

Billions of people use social media around the world, with the average user spending more than two hours on social media every day. More and more social media users are looking for local businesses and brands right on the platforms. Social media marketing helps you build a strong social presence, ensuring that you’re part of the conversation.

Online advertising

From Google and Bing to Facebook and Instagram, there are many places where your prospective clients are spending their time online. Multi-channel advertising helps you capture market share and drive leads across all of the channels most popular with your client base online — including search engines, social media and beyond.

Reputation management

Buying or selling a home is the biggest transaction most people make in their lives, and they don’t take it lightly. Before they work with you, people need to know that they can trust you. Reviews are the modern-day word of mouth, and building a strong reputation for your real estate business is a critical part of your success.

Real real estate businesses, real results

As a real estate business, your business is only as strong as your stream of leads. Web arc usa® has helped real estate businesses like yours build their brand presence, improve their business operations and drive real estate leads.

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