Modern marketing to grow your child care business

Grow your business with the #1 Marketing Platform® for child care providers and a dedicated marketing team that understands the child care business.

Child care marketing to grow your business

With hundreds of thousands of child care providers operating in the United States, businesses that want to succeed need to be able to separate themselves from the competition. Failing to do so can mean missing out on child care leads and stagnation.

The competition is fierce for child care centers. In order to grow your child care business and reach your goals, you need to be able to stand out from the crowd and attract the right families. That’s where child care marketing comes in.

Child care marketing underscores what makes your business different and gives you the tools you need to stand out. It gets you in front of the right people — families specifically looking for the child care services you provide — in the right place and at the right time.

5 reasons to use a child care marketing platform

1. Everything you need in one place: Modern child care businesses need to build a visible presence across the web, from local directories, like Top Rated Local®, to social media platforms, like Facebook. Having a child care marketing platform, like Marketing 360®, on your side gives you everything you need to manage your marketing channels and strategies from across the web from one place.

 

2. Streamline your marketing: Social media marketing, content marketing and day care advertising are just a few of the many marketing channels modern child care businesses should be using. But, none of these strategies should be working in a silo. Having a singular child care marketing platform makes it easy to streamline your marketing strategy and drive success.

 

3. Save time: Child care marketing takes time, especially when you manage every marketing channel separately. By managing and monitoring all of your marketing strategies from one place, you’ll not only have a more effective, streamlined approach, but you’ll also save a lot of time and help to free up your schedule.

 

4. Save money: There are several different child care marketing tools and software programs out there that can help to make marketing your business easier and more effective, but paying for them one by one can really add up. With an all-in-one child care marketing platform, you get all of the tools you need at one low cost.

5. Monitor and maximize your performance: Which social media platforms are driving the most child care leads for your business? Are your child care ads on Facebook converting? Answer these questions and more by monitoring your marketing performance across the web with a child care marketing platform. Get the data you need to make necessary adjustments and maximize your performance.

SEO and content marketing

When someone searches for child care on a search engine, like Google or Bing, you want your child care business to show up on page one of the search results. Effective child care SEO (search engine optimization) and content marketing can help you rank higher in organic searches and get in front of high-quality child care leads.

Email and text message marketing

Most child care leads won’t be ready to convert the first time they’re introduced to your child care business. With email and text message marketing, you can nurture your leads throughout every stage of the decision-making process. You can also use email and text to stay in contact with the families you’re already working with.

Social media marketing

Most people these days spend the majority of their time online on social media. With social media marketing, you can build a strong social media presence for your child care business. This can help you get in front of more people, build valuable community connections and drive high-quality child care leads to your website.

Online advertising

Child care and day care centers that want to succeed need a visible presence that stands out wherever parents in their community are spending their time. A multi-channel advertising strategy across popular channels with parents and families, like Google, Facebook and Instagram, can help you do just that.

Reputation management

Parents and families are going to read your child care reviews before they will schedule a tour of your day care center or make any sort of commitment to working with you. Getting lots of five-star child care reviews and building a great reputation can help you increase your local visibility, build trust with families and convert leads.

Real child care businesses, real results

As a child care business your business is only as strong as your stream of leads. Marketing 360® has helped child care businesses like yours build their brand presence, improve their business operations and drive child care leads.

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