Modern marketing to grow your law firm
Law firm marketing to grow your business
here are hundreds of thousands of law firms operating in the US and more than a million lawyers competing for a relatively small number of clients. Unfortunately, the competition for new clients is so fierce that the majority of law firms collapse.
Â
The competition for new clients is cited as the number one challenge for law firms, and the ability to compete is what sets successful law firms and attorneys apart. That’s where law firm marketing comes in.
Attorney marketing underscores what makes your law firm different and gives you the tools you need to stand out. It gets you in front of the right people — prospective clients specifically looking for the legal representation you provide — in the right place and at the right time.
5 reasons to use a lawyer marketing platform
1. Everything you need in one place:Lawyer marketing has many moving parts, from SEO and content marketing to listings and reputation management. Marketing your law firm can quickly become a full-time job, especially when you manage every marketing channel one at a time. With an all-in-one law firm marketing platform, like Web arc usa ®, you can manage every marketing channel from one place.
2. Streamline your marketing:Â There are many different marketing channels you should be using to grow your law firm, none of which should be operating in a silo. By streamlining your strategy across all of your marketing channels, you maximize your efforts and, subsequently, your ROI. An attorney marketing platform will help you do just that.
3. Save time: Small business owners are incredibly busy, and lawyers tend to have even more on their plates than most small business owners. That can make it hard to really focus on marketing your law firm. With a singular law firm marketing platform, you save time by gaining a bird’s eye view of all of your marketing channels at once.
4. Save money: If you’re marketing your law firm with multiple software programs, not only is it time-consuming but it can also get expensive, and fast. When you use a single attorney marketing platform to grow your firm, you only pay for one marketing plan instead of several. That saves you money and allows you to do more with less.
5. Monitor and maximize your performance: While general rules apply in attorney marketing, no two law firms are exactly alike. Just because a marketing strategy works for one firm, doesn’t mean it will work for another. By using one platform to market your business, you can monitor the performance of all of your marketing channels from one place. This makes it easy to make data-driven decisions.
5 reasons to use a lawyer marketing platform
SEO and content marketing
Most of the time, the search for a local dentist starts on a search engine, like Google or Bing. That’s why it’s so important for dental practices to invest in SEO (search engine optimization) and content marketing. By optimizing your website and blog content for the keywords your prospective patients are using to find a dentist, you can increase your chances of appearing in the search results.
Email and text message marketing
Social media marketing
Online advertising
Reputation management
The benefits of working with an attorney marketing team
Real attorney and law firms, real results
As a law firm, your business is only as strong as your stream of leads. Marketing 360® has helped law firms like yours build their brand presence, improve their business operations and drive law firm leads.
Get everything you need to
manage and grow your business.
3,500+ Reviews
